Well there is a long but distinguished list of why Stealth Series lasers are better than the competition. First our Dual Beam technology is the only of its kind in the market and reduces alignment calculation errors other systems encounter by tremendous amount. Second we invented laser alignment...seriously...Martin Hamar the Chairman and Chief Innovation Officer of Hamar Laser Instruments developed the first laser alignment system in 1967. To bring things into perspective Martin has also received 27 patents related to his work in the laser alignment industry. Ask Easy-Laser, Pruftechnik, or Fixturlaser about their history or innovation examples in laser alignment...you might be surprised to hear what they have to say. Lastly, as an American company we are proud to say our products are engineered, developed, tested, trialed, and manufactured right here in the USA. Additionally we are proud of our global distribution and support systems. We remember every day that we are here for our customers and without them there would be no reason for our existence.